About me
Hello! ✋ My name is Sergei, and I am a product designer.
I’m passionate about UI design, UX research, and creating services that make life better.

I firmly believe the wheel can be reinvented and that everything can be improved—except cranberry cake. It's perfect just the way it is.

With two decades in tech, I’ve launched dozens of projects, met amazing colleagues, and developed a treasure trove of problem-solving "cheat-sheets." All of this experience has been incredibly helpful.

The insight I’ve gained from design, management, and data analysis gurus has been invaluable. Yet, I’m always learning because I'm deeply passionate about what I do ❤️‍🔥
Disclaimer: The image is fictional to comply with the NDA.
At Tele2, over the course of three years, I developed products for the Data Governance ecosystem, combining the roles of a product designer and product manager. This experience has been one of the most exciting in my 23-year career, during which I worked at 7 companies.
Data Governance System Tools
First as a product designer, and later as a product manager, I developed Data Governance system tools, such as
Data Office Portal
Quick and easy way to get access to Data Office tools, get in touch with your data partner, read about processes and regulations
Data Shop Service Catalog
A service that provides a single point of contact for any data office services, regardless of the channels of service delivery
Data and Metadata Catalogs
Centralized repository that organizes, describes, and manages access to data and metadata, facilitating easier discovery and understanding of data assets
School of Analysis
Comprehensive training on data management, analysis, visualization, and the use of software or platforms associated with organizing and interpreting data
Dashboard Guidelines
As an infographics designer, I have established a set of data visualization design standards and formulated them as guidelines. As a manager, to mitigate resistance from BI developers, I have facilitated their work by creating tools that assist them: BI templates, poster and handbook, color palette file, fonts archive, lessons, webinars and intensive trainings.
Disclaimer: The image is fictional to comply with the NDA.
Newsletter design
I have successfully created the design for multiple email campaigns across various types of emails. This includes designing for newsletters, promotional emails, transactional messages, and more. In addition to the initial design, I consistently updated and optimized the layouts to ensure they remained visually appealing and aligned with brand guidelines. My work has contributed to enhancing user engagement and maintaining a fresh, modern aesthetic in each email campaign.
What has been made: branding (logotype and corporate style), package design, presentations, Smart Home mobile app, 3D models and photos, marketing materials. Under the hood: workflow automatization, costs reduction (package+design), art directing
Improvements: item's page, preorder, catalog, listing, cart, on-screen cash receipt, checkout process, upsell + cross-sell, newsletters + notification. From the ground up: banners, landing page, major photoshoots
Tweaks: desktop listing, Item page, desktop navigation, mobile filters, offline store selector, brands filter and indicator, zoom feature, product thumbnails
Recent interfaces
Here are some interfaces that I've done recently. Some of them are interactive
Connect with me
E-mail: kardashev.job@yandex.ru
Telegram nickname: @Kardashev_Sergei
Telegram link: https://t.me/Kardashev_Sergei
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